![]() “‘Killer’ is far more realistic: There are killers in everyday life. “The word ‘slayer’ has definite associations with fairy tales and knights and dragons, and seems much more at home in the world of fantasy,” says Sutton. If a parent feels that a movie has an objectionable title, or that the title suggests objectionable content in the film, they’re not going to be as inclined to facilitate a viewing.įrom that perspective, the name switch appears to have been prudent. “Kids will call it the ‘Jack and the Beanstalk movie’ or ‘the giant movie.’” A studio’s concern about family friendliness stems from the belief that the movie will appeal to a young audience that relies on its parents for ticket purchasing and chauffeuring. “The nuances of the title change will be lost on children,” explains Laurel Sutton, principal at Catchword Brand Name Development, a naming company that creates names for various things from products to companies. If Jack were a “giant hugger,” the algorithm says the phrase would have a less positive connotation than “giant slayer.”
0 Comments
Leave a Reply. |